FYEWYW is collaborative project of Amran Zulkifli & Azizi Nasrin, under subohco back in 2021.
FYEWYW?? is a mock advertisement project that showcase our ability in product photography and advertising/advertisement design. We will explore clever and creative ideas in product marketing, including how they fully utilized social media features, mainly instagram.
INSPIRATION
Clever advertisement often conveys big and meaningful message in a funny and witty way, using already recognizable element in their brand (shape, color com. In some cases, they even use their competitor likeness to either play a playful banter, or simple establishing brand/quality superiority.
PLANNING
Early process of the project revolved around choosing food that has sentimental value in our daily life. Certain food are relatable to our childhood, while the other relates more on our personal moment (comfort food & cheap food that we eat when we broke).
As our main focus is Instagram, this is all done in 3x3 we planned the color theme earlier in our process, both as a creative choice and guideline for posting scheduling.
PRODUCT SHOOTING AND EDITTING
Shooting for this project really was a really big learning process for us. We learned a lot about product photography, and the meticulous planning needed before and after the shooting.
Photos are taken by Canon 1200d and edited in Lightroom.
Despite all the planning done in pre-shooting, several changes were done in editing process. This was cause by new changes in creative direction, tackling problem faced in shooting process and peer review by collaborator for early designs.
All ads were optimized for Instagram UI design. This includes photo size, video length, and overall functionality an dl
All editing is done in Photoshop and Illustrator.
LAUNCHING
As Behance limits file type that can be posted in grid, we encouraged you to experience the fullest experience at subohco's official instagram.
